The Business of Art
a lunch & learn series
presented by Absolutely Art Services
hosted at Tree Swallow Gallery
with lunch provided by Your Chef's Table
I’m here to level up my art business. I’m ready to master the business side of art and thrive in today’s market. This is about learning the strategies to dominate, streamline, and grow. And I’m ALL IN!
About the Sessions
Registration Closed
Build Your Art's Digital Empire
Build Your Art's Digital Empire is designed to help artists take control of their online presence and leverage the power of digital tools for growth. This session dives into the essentials of creating a dynamic website, mastering e-commerce, and optimizing your content for SEO. You'll learn how to effectively showcase your art, reach a broader audience, and convert followers into buyers. Whether you're an emerging artist or looking to enhance your digital strategy, this workshop offers practical insights and tools to elevate your art business to new heights.
Menu
Cold Smoked Salmon Shawarma
Delicate cold-smoked salmon with a sweet and spicy muscadine grape and red chili jam, a fusion of vibrant flavors. Served with unsweetened, iced tea and chips.
Registration Closed
Engage, Grow, & Sell on Social Media
Engage, Grow, and Sell on Social Media is a power-packed session designed to help artists unlock the full potential of social media for their business. Learn how to optimize your profiles, build a loyal audience, and implement media buying strategies that amplify your reach. From crafting engaging content to converting followers into customers, this session offers practical tools and techniques to turn your social platforms into powerful sales channels. Ideal for artists looking to grow their brand and maximize their social media impact.
Menu
Smoked Beef & White Cheddar Sandwich
Rich, smoked beef meets sharp white cheddar, finished with a tangy citrus BBQ drizzle on a roll—bold and indulgent. Served with unsweetened, iced tea and chips.
December 4, 2024
Canvas to Consumer: Maximize Sales
Canvas to Consumer: Maximize Sales is a comprehensive session focused on turning your artistic creations into revenue-generating products. Learn how to expand your sales through print-on-demand services, diversify your offerings beyond traditional wall art, and explore creative merchandising strategies. Whether you're looking to scale your art business or explore new revenue streams, this workshop provides actionable insights and tools to help you maximize your art sales and reach a broader audience.
Menu
Lamb Shawarma Sandwich
Succulent lamb shawarma elevated with a cool cucumber and mint coulis, creating a bold yet balanced bite. Served with unsweetened, iced tea and chips.
December 11, 2024
Cheat Codes for Shows & Galleries
Exhibition Cheat Codes for Navigating Shows and Galleries is your insider guide to successfully showcasing your art in the real world. This session reveals the key strategies and shortcuts to get your work into outdoor shows, retail galleries, and nonprofit art spaces. Learn how to prepare, approach gallery owners, and stand out in competitive exhibition environments. Whether you're a seasoned artist or new to exhibitions, this workshop will provide actionable tips and expert insights to help you maximize your visibility and success in the art world.
Menu
Chicken & Watercress Sandwich
Tender chicken paired with crisp watercress, topped with a bright citrus and cilantro aioli on a soft roll—refreshing and full of flavor. Served with unsweetened, iced tea and chips.
What are the times for the sessions?
All sessions begin with lunch at 12:00 PM, followed by instruction from 12:15 PM to 12:45 PM to allow Participants to fit the sessions in during their lunch hour. However, sessions are meant to be 90-minute workshops with 30 minutes of instruction and then 60 minutes of content tailored to the needs of Participants. We encourage Participants to stay for the full Q&A session, which lasts until 1:45 PM.
If you are a Participant who must return to work, our Instructor will share her contact information with you so that your questions can be answered at a more appropriate time for your schedule.
How large will these sessions be?
Sessions are capped at 12 participants so that everyone can receive highly personalized attention.
How much does each session cost?
Individual sessions are $75.
Is there a package discount to take the entire series?
Yes, taking the entire series is packaged at $250.
Are there discounts for members of local arts organizations?
Yes, with proof of your current membership, individual sessions are $50 and the full series is $200. Email [email protected] with proof of your membership to get your discount code before purchase.
Will there be any scholarship opportunities?
Yes, scholarships are available. Please email [email protected] regarding your circumstances for details about scholarship opportunities.
Can I make substitutions on the menu?
Lunch is generously sponsored at a catered package rate. No substitutions or price reductions are available. However, lunches are packaged "to-go" so you are able to share your lunch with someone not in the session. Menus are subject to change without notice due to ingredient availability.
Are other dates available?
Please contact [email protected] regarding your schedule conflicts.
About the Instructor
Amanda McCallister is a serial entrepreneur, newly published author, blogger, podcast host, artist, and the visionary behind Absolutely Art Services. With over 22 years of experience in business operations, fine arts management, and digital strategy, Amanda supports creative visionaries in transforming their passions into profitable careers. Her journey spans creative and business sectors, making her an authority on blending artistry with entrepreneurial growth.
In addition to her business ventures, Amanda’s recently released book, "Lake Front: At the Edge of Nature and Nostalgia," explores the beauty and history of Florida’s Chain of Lakes through photography and personal reflection. Her written work, alongside her thought-provoking blogs and podcasts, addresses the evolving landscape of art, culture, work, and technology, with a particular focus on empowering female artists and entrepreneurs.
Amanda’s expertise covers a wide range of essential topics, including digital marketing, strategic growth, and AI integration—skills she applies both in her own creative career and when guiding other entrepreneurs. She is passionate about helping creatives navigate the business side of their work, equipping them with tools to thrive in both commercial and fine art markets.